Guides
How AI assistants decide which businesses to recommend, and what you can do about it this week. No jargon.
AI Search Optimisation for Small Businesses: A Plain Guide
AI search optimisation (AEO, GEO, LLM SEO) means making a business easy for AI assistants to find, trust and cite. Much of it is good SEO and local marketing.
AI Visibility Checklist for Small Business Websites
A practical checklist to help AI assistants find and recommend your business: robots.txt for AI crawlers, schema, NAP, Google profile, reviews and listings.
Google Business Profile and Reviews for AI Search
Google says Business Profiles can help you appear in its AI responses. How to complete yours and ask for reviews within Google's rules, with ready scripts.
How AI Assistants Choose Which Businesses to Recommend
ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI search mostly answer by searching the web live. Here's what each documents and what you control.